RHYTHM+FLOW:

NETFLIX asked us to create key art for the new music competition show featuring Cardi B, Chance the Rapper, and T.I. The main ask was to feature the three judges as the main/hero art that is memorable. They mentioned a major theme being “the come up” so I chose the copy line “discover the future of hip hop” to illustrate this particular theme. The tone was required to be authentic, artistic, unconventional, and unique. I wanted to really show the judges attitude and star-power.

BRIEF:

TYPE:

Custom typography

Custom typography

BUILD:

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